Originally Posted by sbsindia
what points should be kept in mind while choosing keywords for a site and what tool should i use...?
The tool that I use is the addwords keyword tool that Google provides it's free just type in Google: Google Keyword Tool and it will come up. On the tops of the page type in your main keyword and you will get other keywords that relate to that one.
Those are the keywords that you should use. If you need help just tell me and I can help you. I do internet marketing on the side.