OK, All the while Atkins was living all I saw and heard was contriversy(SP?) about this diet. A week after the guy dies that's all you see on the tube now. Even today I see a Subway commercial that is "Atkins Friendly". So who is getting all this cash now? I'm sure the family is getting a piece of it, but it seems like that everyones jumping on the band wagon and capitalizing on that name.