Nobody really know the launch date, AMD has only said that R700 would come 8 weeks after the HD 4850/HD 4870 launch (June 25th), but anything could happen, it could be delayed or it could be pushed forward.
What I heard was the AMD would be giving partners a lot of freedom with the cards, and that there would be a reference design, but everyone would be free to bring out non reference cards, with GDDR3/GDDR5, 1GB/2GB, custom cooling etc.
I would expect launch to be at anytime during August.