I haven't spent more than 10 bucks on one. I am however stuck with older movies that were released in that format, but considering the HDDVD addon for my xbox was 40 bucks I can't complain at all. I'll start streaming netflix before I buy a blu-ray. Way more money than it's worth. The difference between blu-ray and hd dvd was nil when you add price into the equation. The one product better be a lot better when it cost 4 times as much as it's competitor.
I hear sony made Blu-ray, as to the analyses I have found sony are giving bundles out before christmas, this sounds like a good time to buy and also maybe after christmas is the best time but can be to late.