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So Rockstar set a new launch record with GTA 4 this past week hitting over $500 million in sales in the first week. All I can say is damn it cost a $100 million to make so $400 million profit in 1 week must be pretty nice.
http://www.gamesindustry.biz/articles/gta-iv-hits-500m-in-first-week
http://www.gamesindustry.biz/articles/gta-iv-hits-500m-in-first-week