My mother has these spicy peppers of death and when I just declared that they were not spicy as they were, she gave me one. I ate it...see the smoke out of there...but I can resist the spiciest thing ever.
Her father used to give his friends some and when they wanted to calm the spice effect, he gave them coffee....a MAJOR, MAJOR not to do. It makes it as the worse ever...and trust me. That was his inside joke.
Although, bread or even something soft, like ice cream is good. Liquid spreads the spice effect.