Apple - MacBook Pro Family - It
So I watched this video on the new MacBook Pro. About 2 minutes into it, I had the sudden urge to stab myself with a blunt object. Why? Not because Macs are inferior or PC this, Mac that... simply because Apple's marketing technique exposes the absolute de-evolution of the consumer's frontal lobes.
Any computer technician worth their salt was hopefully disgusted just the same at the advert as I. I have no doubts that the machine itself got more than a new monitor/GPU, and will run extremely well (I actually ordered one for our owners son, so I'll get to test in about a week), but the advertising is full of claims that are not backed by any evidence. I first noticed it with the iPad 3 adverts, where nothing was said about the new quad-core processor or camera, anything really. Nothing but a new "Retina Display" with a picture of a flower. People. Went. Nuts. I needed to order one for our App Development Programmers and all of our normal supply chains were 4-6 weeks back-ordered.
Well done Apple, you have successfully created advertisements aimed at the least common denominator, and found that it's also the most common denominator.
On the plus side... My IQ goes up every single day! This time next year I should be at 3,753,213 IQ!
*only makes sense if you know how the IQ scale works; and if you're reading this before laughing, thanks for the boost!
So I watched this video on the new MacBook Pro. About 2 minutes into it, I had the sudden urge to stab myself with a blunt object. Why? Not because Macs are inferior or PC this, Mac that... simply because Apple's marketing technique exposes the absolute de-evolution of the consumer's frontal lobes.
Any computer technician worth their salt was hopefully disgusted just the same at the advert as I. I have no doubts that the machine itself got more than a new monitor/GPU, and will run extremely well (I actually ordered one for our owners son, so I'll get to test in about a week), but the advertising is full of claims that are not backed by any evidence. I first noticed it with the iPad 3 adverts, where nothing was said about the new quad-core processor or camera, anything really. Nothing but a new "Retina Display" with a picture of a flower. People. Went. Nuts. I needed to order one for our App Development Programmers and all of our normal supply chains were 4-6 weeks back-ordered.
Well done Apple, you have successfully created advertisements aimed at the least common denominator, and found that it's also the most common denominator.
On the plus side... My IQ goes up every single day! This time next year I should be at 3,753,213 IQ!
*only makes sense if you know how the IQ scale works; and if you're reading this before laughing, thanks for the boost!