No, its not a joke. They sell it at alot of big computer stores and the drink is promoted at international LAN parties and such. Its very popular among the computrer society, one of the best tasting drinks out there.
heres the company website http://www.bawls.com/
Setishock, it actually has very little caffeine compared to other energy drinks. Though, you can drop a few penguin mints in it and that will change.
Search "Bawls" in google images, check what you come up with.