Purely hypothetically speaking:
I also want to learn a programming language, and also have no programming experience. I'd like my first program to be a full 3D shooter to rival the likes of the latest games out there and I'd like to be able to do it in a week
OK - so the above is a bit exaggerated, but the concept still stands. If you've got no programming experience at all then you'll need to start off with very simple applications and work up from there rather than jumping into something big. If you're just retrieving raw HTML and doing simple things based on a bit of HTML scraping then that's doable - if it's the flash itself you want to look at and decode, then I really think the whole project's more than it's worth!
If it is just HTML stuff then it'd be a pretty easy task for a moderately experienced programmer. I've been doing Java based stuff for the past few years for example, and I could probably knock something up like that in a few minutes. It's not something you'd do on day one however!
My advice is to forget the project for now and just concentrate on learning a language for a while - then come back when you're experienced enough to attempt it. Different people learn at different rates, but if you keep at things then I reckon on average you should be able to have a pretty good stab at this within a couple of months.
In terms of where to start programming in general, I've just posted a mammoth thread here
that may well be of use