Let's talk about pricing. AMD decided to remain aggressive in an effort to win back market share. Pricing is actually set to a point where Nvidia is unlikely to be able to compete (that is at least what somebody is hoping for). Pricing guidelines are not finalized at this time, but according to several sources, the Radeon 4850 will succeed the 3850 512MB and should cost about $189-$219 at launch. Our sources indicated that 4870 GDDR5 cards will cost between $249 and $279, but somehow we feel that AMD might aim go for $199 and $249 at launch.
