Well what are they comparing that motherboard to? nVIDIA built chipsets for Intel have never been great, they've always been lacking in contrast to their AMD chipsets. It's like nVIDIA decided to make Intel fans stop whining by slapping together a northbridge and southbridge, rewiring it and calling it "Intel Edition".
Intel chipsets are, and always have been, the best for Intel processors. The 975X chipset is so ownage.
ATI's RD600 is looking good too.
HDMI support and even an integrated video chip that's about equivalent to the X700 to X1600.