Okay the name sucks, but this does seem like AMD's first try at taking a bite out of Intel in the mobile market. This is a 64-bit CPU. It will probably kill the 32-bit Pentium 4 Mobile and any other ones Intel has out for mobile solutions.
Hope it smashes them forever... Although, I like the Pentium M, AMD can do a lot better then that, so GO AMD!! Long live AMD, and its GOD, me, AMD ZEN, MUAHAH! Jk (about God part.. not long live part, that part is true and I want it to happen)