Mmm, the one you wanted to get seems pretty much unbranded to me.
Check out the Iaudio 02. It is also a fully touch screen, and looks almost exactly the same as that, but the sound quality would blow it/and any Ipod away, trust me.
Theres a version with DAB, but in my eyes isn't worth it, and then a version with a + next to it, which, if you can afford it, has better/upgraded sound features.
Iaudio players can play almost any format you throw at them.
MP3, Ogg Vorbis (better than MP3, quality wise), WMA, FLAC (lossless), APE (lossless), WAV (obviously lossless but uncompressed),
plus a multitude of video formats:
MPEG4-SP (DivX, XviD, ...), WMV9 - 320 x 240, 30fps
It comes in quite a few varients of inbuilt memory, but then you can simply buy SD cards (Up to 32GB) so you can never run out of space to place files on the unit. Just take a couple with you if you have a mega collection.