Just because I mod PCs and other stuff, doesn't mean I want to look cool. It's just because of it. I'd like to have colors in them a bit more, but my main point of modding is airflow, and what not.
Why should I waste money on a keyboard? To me, if you spend that much, it's because you either want it to look nice, or you want to make yourself cool.
I have a Logitech wireless desktop, and it serves me fine...and the intent of a keyboard is to type...not to take pics (generally speaking)
And the keyboard is ugly:
It looks like someone puched in a standard keyboard and added a few lights...and sell it sky high.