Most projectors now a days have brightness settings for when used in brighter rooms. YOu can always create a portable light tent like used for pictures. Ut use black sheet and make a boxed text to help keep some light out if its over powering the projector.
IM using a 72" Screen projector and with 60% light in i can still see it no problems
With projectors always look for higher lumens. the one your getting is only Brightness: 1500 Lumens. Also the bulbs on urs are fairly cheap which explains why the projector is cheap. The bulb life is normally around 4000 hours.
this is the one i have running in my living room. And its very bright.