Since it's acquisition of Bell South, AT&T are making the push to be number one with it's competitior Verizon following closely behind them as well as Time Warner in the telecom industry. ALready owning Cingular wireless, they will drop their name to become AT&T Wireless:
AT&T to phase out Cingular brand
Next up, cellular streaming technology. It's the latest and greatest stuff. VCast, MobiTV, etc. I have to do a presentation on this stuff for class. Tough subject to cover since there's so much to talk about.