Mostly Mac users are paying for the brand. Its like a BMW/Mercs Vs a random china car company, you can put the same engine under the hood, but the china car can never command as high a price point as the european's. Why? Branding, looks, marketing. What I'm saying is, people are just buying for the novelty of owning a mac.
I own a desktop PC for gaming(in my sig), a gaming laptop AND a Macbook pro and air for work and travel. I build my PC for 1.4k, while my macbook pro cost me damn near 2k.
Compared to Vista, OSX feels like a speeding train versus a bicycle. Win7 is so much better, but its still slower than OSX(trust me I know). So for the 50% of the people out there who aren't gamers, enthusiasts, any computers is good enough. What comes up is the price point.
Macs are for people who just need a computer for work, basic stuff and has the money to throw around. While you can claim its stupid, then ask any Mercs/BMW owners why pay a ridiculous premium.
@CMI86
1. Its not true you cant right click on a Mac, YOU CAN.
2. while 99% of viruses attack PC, and 1% mac, what is the ratio of PCs to Mac out there? Definitely more than 99:1. Hence the made-up invincibility of the OSX.
What I am saying is that both PCs and Macs are made for different markets.