Water cooling sits at 50-70*C and doesn't help until it hits 65+*C where it will cool it and keep it at a stable temperature of 50-70*C.
This is because the water needs to reach 50-70*C before the heat can loose heat to the radiator.
For example, if you where to pour a cup of room temp water and but a fan facing it, it will simply stay the same temperature. however pour a cup of boiling water and the water will quickly cool to --Room Temperature.
However, this means there is a definite fault with your system / water cooling if hitting 90*C.
Ensure you have plugged the pump into the CPU_FAN port and not CHASSIS_FAN port, this could also be the problem with boot, when computer doesn't recognize a CPU Fan it will shutdown.
Earlier post is still good suggestion, a PC shortage may be the reason, Check all connections to the Motherboard, Loose connections are a problem.
If the pump does not plug into the CPU_FAN port, simply plug ANY fan into this port, this may solve problems.
If it does plug into the CPU_FAN port, and still problems try plugging the pump into the psu and plug a random fan into the CPU_FAN port, see if this works (it does mean that the water cooling will run at max)
Is the push/pull config plugged into the H60? if it IS plug into PSU (it may be draining the power from the pump.
-------- If it IS NOT plug it in, this is all trial and error and no damage can be done * don't quote* but its all running of 12v
These are all my ideas, and if still not working Send Back, but ensure you have read the company your purchased from refund conditions.