Because the Ultra Chilltec is a TEC cooler, it may require an external power source (4-pin molex from PSU) and a PWM (4pin fan header) plug on the mobo - Always near the CPU socket.
However, looking back at your first picture, I do notice a problem that could prove to hold your system back a bit. The power plug above your CPU socket is called an 8pin EPS12v, it supplies up to 150 watts of dedicated power to the CPU. I noticed you only have a 4 pin plugged in, which can provide just a fraction of that 150 watts. Since the I7's are 130w processors, you may notice your processor is underclocked a bit. I suggest you locate the 8pin plug, or the 4+4 (which is two of the 4pin you have plugged in now).