Basically the most affective form of ads involve interaction.
Think of it logically for a moment, how many print ads, tv ads, radio ads, do you see, hear and read a day?
Next ask yourself how many times do you actually pay attention to those ads?
Well guess what the same answer is for everyone.
A few examples:
Like when we give away cars, I will fill out the entry form for the guest.
For several reasons
1. I can read it
2. I get to ask questions
When it comes to marketing my rule is simple, interaction is critical.
When it comes to doing business, control the conversation.
The one who asks the question is the individual who controls the conversation.
Example if a friend is asking you questions and your answering them what is leading the conversation (AKA controlling?) Is it you answering? Why are you answering that question? Well your answering it because it's been asked that's why.
So remember those few simple rules
1. In marketing interaction is critical
2. Control the conversation by asking questions
A few rules on question
1. Avoid yes no questions
2. That's it
Now a few rules about human behavior
1. Always give credit to someones intelligence. This is super easy!!! You simply ask them questions and every so often you recap.
2. Never challenge an individual's beliefs.