I don't get it. The NVidia cards are just as expensive but almost every time they just don't touch ATI in FPS, and not just in this benchmarking. I mean you compare every Nvidia card to the corresponding ATI card...ATI wins. Like the GTX 285 costs $100 more than the 5850 yet the 5850 is better most of the time. What gives? What does NVidia have, besides PhysX, that should make me want to buy it? I'm curious now. Because the GTX 480 was supposed to compete with the 5970 and it seems the 5970 wins.