I wouldn't consider it rice for that, they are trying to make it fast and don't know what they are doing and haven't done the research. Technically you don't need to do internals if you want to add a turbo (is a good idea). A good tune with low boost will be just fine on a stock motor, just have to avoid detonation.
Now putting one of the ebay things on that makes your car sound like it has a turbo is being a ricer. Another example is an "Electric S/C" (aka Boat bilge pump) that are sold on ebay for like $40.