Its Will Wright.
The man is a genious.
However, my fear with this game is a couple of things...
Its every single genre of game in one game, such as a "pacman" style, rts, sim building, etc. (not every single but a lot)
It may seem repeitive.
It seems really long to get something done, a lot of trial and error.
I don't know, I may wait until its out awhile and read reviews on it.