The Taurus was their best selling car, then they decide to get rid of it when they are already doing bad...duh! It's only guaranteed they will do worse that way. Rebadging the Five Hundred probably won't bring up sales much except for the stupid people that don't know it's a Five Hundred in disguise... The Focus is a good selling car as well, but it's had it's problems. My dad was a Ford Technician (not anymore though) and said that Focuses all came in with the same problem (forgot what it was...) I wouldn't mind having a Focus myself, but I don't know what my dad would say about that. I decided on an Escort Zx2 and he hasn't said not to.