That is true, but it is more than balanced out by the ridiculous prices of Apple hardware. Remember you are just paying for a name, and a shiny operating system.
I will also add that people used to point and laugh at Mac OS before OSX came along. OS7, 8 and 9 were stupid; OSX introduced features for the first time to Apple computers, but it is a pity that Windows had had the exact same since NT 4.0 in 1994 or so, so one-nil to Microsoft on the innovation front. Apple only managed to implement these features because they were already implemented in the BSD kernel which Apple stole, hacked around slightly and renamed "Darwin", so it is not as if the features were original. Apple have leapt ahead through licensing technology belonging to someone else.
They then place an annoyingly bouncy and shiny user interface on top, charge much $$$ for it and everybody falls to their knees and sacrifices a goat or two to Steve Jobs. It is truly horrendous, especially when you can get identical, and sometimes even better, features simply by downloading a Linux distribution for free and installing it on any machine you like.
It is a total joke, I cannot for the life of me understand why people would buy a Mac. Most of the people I know who have them are arty types who have a weird notion of "trendiness" and zealots who claim that Macs are better than Windows at applications such as film editing and Adobe Photoshop [both of which recently benchmarked as being slightly faster on Windows based systems].