Is it the normal one or factory OCed?
Celegorm what is your idle temp? You have any fixed fan setting that helps a lot to, I have mine at 80% and it all the cooling I need for it, it wont go over 70C while gaming.
Mine is the normal. Idle temp is around 60 even during the winter (when my room is the coldest in the house). The fan was fixed at 100%.