Look at how aggressive Intel is over AMD, lol:
"According to Intel's Enterprise Architecture Director Dileep Bhandarkar, he admitted that integrating the memory controller—which handles the flow of data to and from system memory—directly into the chip rather than housing it on a chip set would improve performance with some workloads. However, he said, Intel officials felt it was more important to bring a quad-core processor to the market before AMD does. The company expects to precede its rival by a quarter or two."