yeah.. but the problem is.. sony is the first company to release the blu-ray drives... and the ps3 is one of the firsts to have it. and.. thing is.. they have to ship all those millions of units worldwide before launch date.. so that means givnig it a good month for advance time. therefore.. the time they actually distrubute to retailers and whatever, it'll still be the same price for them... it's not like they make it on the spot, and ship it to everyone in a day. things like this take time... plus if they're gonna mass produce it, that takes time and care as well. So basically, if sony wants to launch something by the end of spring this year.. they're gonna have to work 24/7.