They stagger the launch dates. That's just like the original Xbox. When it first launched in 2001, only North America had it. Couple of months later, it launched in Europe and finally in 2002, it reached Japan. By then, everyone else was playing all the good games, while Japan was stuck with this black box and humongo controller and the launch only had some good games. I'll admit, the original Xbox was pretty darn ugly, but it's one hell of a machine.