Yeah and to make money too. It's all part of business. Like Intel and AMD duking it out once again with the dual core wars. This card will be crazy though. All clocked out to the max. Specs look real good and can you imagine SLi this together with another one? Oh my god...ATi fans will reach a huge blow with this new card.
Imagine the fx-59, two of those babies, phase chill everything.... wooooooo.... I would do almost anything for that much power... plus, get that turbo cool 1K psu, 4gb of ram, the x-fi, four hitachi deskstars (2tb) and dual 30" apple displays with the z5500e's.... lol... I'm going to far...