its like a cross between barbecue sauce and ketchup....it is sooo good....i think it is only really big in Englnad because not many people here in Australia know about it either
Now Doritos is another thing. It wasn't listed under the poll, otherwise I would've selcted Doritos. I love their Nacho Cheese and Ranch. Mmm, I have a bag in the pantry right now. I'm going to go get some...