alvino
Golden Master
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According to a report issued by Merrill Lynch of Japan, Sony could lose as much as $1.18 billion on the PlayStation 3 in the first year on the market, potentially selling the game console at almost a $100 loss per unit. The report claims the console is expected to sell for $399, each one costing Sony $491 to manufacture.
http://news.teamxbox.com/xbox/8617/Analyst-Sony-to-Lose-1-Billion-on-the-PlayStation-3/
Edit: Changed Sont to Sony...