well...really they dont even have to include the waterblocks at all...you are paying for a motherboard not a water cooling system..they are nice enough to include that for you.
No. I was restricted on a budget, I don't just spend my money on what I want. I was going to go with a nForce3 Ultra chipset, but it was too expensive (at the time). VIA makes pretty good chipsets too, but nVIDIA are better.