Processor does equal Pentium. For those buying Mr. Smith's Average PC from Dell, HP, Fujitsu Processor equals Pentium. It offers no fear to the user; they know it will work, they know it will work better than how they need it to and they know they will be able to use it until the Motherboard fails. For those buying Mr. Smith's Budget PC, for those buying Master Smith's Gaming PC, Celeron D, Pentium HT. They're trusted. The brand is all the way up on the list with Microsoft and Apple. AMD is just that Processor Computer Nerds will tell you to use. Very much like Microsoft's position against Linux. Nerds will always like something; and they will always have their opinions but in the end Mr. Smith is buying 90% of everything, and the Nerds being right or wrong will not change that.